About Us
We are a well-established importer and distributor of food groceries and products for the African and Caribbean marketplace in the U.S.A., Canada, and Latin America. We have been a pioneering source and driving force behind many of the premier, best-selling brands and products recognized both from back home and now widely popular in North America.
Our management team has had the privilege of being involved in many aspects of the specialty food trade. We have played and maintained leading roles in developing and sustaining both staple and niche product lines, making them readily available in substantial quantities on a daily basis. We've successfully created consumer interest and sustained long-term demand for our wide range of offerings.
We carefully nurture all our brands—both name-brand and private label—many of which are offered on an exclusive basis. All are handled with integrity, reliability, and a fiduciary mindset that supports continued long-term success for everyone involved.
Our strength and success come from our full commitment and unique ability to equitably serve a wide range of customers—vendors and manufacturers alike. Nourhan, in its discreet manner, is the backbone and primary supplier to many of the marketplace’s best-known resellers, both here and across the continent.
Our Mission
We at Nourhan strive daily to continually improve the way we interact with all our customers and suppliers. We conduct our affairs honestly and honorably in a speedy and efficient manner. This endeavor enables us to continue sourcing, manufacturing, importing, and distributing products and brands of the highest quality that meet or exceed consumer expectations. Ultimately, our business objectives depend on how well we help you meet yours.
Our goal is quite simple: To consistently deliver quality products to quality partners.
Our Sources
Throughout the years, our company has forged many trusted and long-term relationships with reputable farmers, manufacturers, and well-known multinational companies that supply and support us. These partnerships have stood the test of time and have even endured and grown despite many market challenges and changing economic outlooks.
From Africa to Europe, Asia to here in the United States, Nourhan is well-positioned to not only source the best but also to deliver on its promise to continually provide a steady supply of premier goods to the market.
Logistics
From all parts of the globe, we receive containers and trailers at our main warehouse located at Raritan Center in New Jersey. From here, we begin the process of unloading, palletizing, packing, and preparing all goods for shipment.
Our facility is located near all major ports and highways in central New Jersey. We also utilize strategically located satellite locations to store our inventories and provide better delivery and customized service to local players. Nourhan maintains its own mini fleet of trucks to deliver goods locally and has developed a unique network of professional third-party truckers to expeditiously deliver nationally in an effective and economical manner.
Quality Control
The safety, quality, and taste of all our offerings are our number one priority. We demand that all our products are manufactured to the most stringent standards and packaged in the highest hygienic and most efficient packaging possible for both the reseller and the consumer.
We consistently meet or exceed all FDA, USDA, and U.S. Customs guidelines. These achievements ensure that we do our very best to deliver not only the best-tasting and freshest products possible, but also to guarantee the highest quality available.
Traditions
Family and Friends...
Staples
In addition to our featured brands, we have long been providing both private label and non-label products, including many of the most desired staple ingredients. Different variations and blends of gari, flours, spices, and palm oils are just some of the key items we offer in bulk, as well as in the most convenient packaged sizes to meet any requirement or fit any price point.
Whatever it is, you can be assured it’s of the highest quality with no fillers or substitutes—all from the most reliable sources and manufacturers.